Become a Penguin Plunge Partner

Align your brand with the Special Olympics mission to promote inclusion through sports when you become a Penguin Plunge partner! Special Olympics Vermont offers various levels of brand visibility along with opportunities for employee engagement and more.

Gold level partners enjoy five months (October - February) of prime brand visibility, four complimentary Plunger registrations, and the opportunity to include the company logo on a select fundraising incentive item. See below for a list of partnership benefits. 

Silver level partners enjoy five months (October - February) of extensive brand visibility, two complimentary Plunger registrations, and recognition in on-air promotions. See below for a list of partnership benefits. 

Bronze level partners enjoy recognition in email marketing, verbal announcements at the event, and an opportunity to host a display at Waterfront Park. See below for a list of partnership benefits.

Ribbon level partners enjoy logo placement on the Special Olympics Vermont homepage and name recognition on the Penguin Plunge towel. See below for a list of partnership benefits.

Additional Opportunities

Employee Engagement 

There are many ways to get your employees involved with Special Olympics Vermont through the Penguin Plunge! Employee engagement will strengthen your team while helping the community. Our partners who choose to be involved with the Penguin Plunge event beyond a cash donation report that their employees love the experience and can't wait for next year. Form a Penguin Plunge team, encourage your employees to volunteer at the Penguin Plunge, and inquire about additional volunteer opportunities at Special Olympics Vermont competition events throughout the year.

Social Media

Partner with Special Olympics Vermont to increase your brand awareness! The Penguin Plunge attracts more than 1,200 Plungers and 3,000+ spectators but our mailing lists and social media networks are much larger. We'll work together to develop a social media campaign to highlight your investment in our community and commitment to inclusion. 


Include Special Olympics Vermont and the Penguin Plunge in existing advertising. This could include the header image on your homepage, radio and TV ads, or print ads. Your customers will appreciate our partnership! 

Matching campaigns & incentives

Special Olympics Vermont is always looking for new and unique ways to reward our loyal Plungers. Your company could sponsor a matching campaign or special incentive gift to help encourage fundraising. For example, all funds raised the week of January 15 will be matched by [Company Name] or Plungers who raise more than $1,000 will receive a limited edition Penguin Plunge t-shirt sponsored by [Company Name].

wish list

2018 marks the 23rd year of the Penguin Plunge in Burlington. Here is a wishlist of items that would enhance the event and provide your company more opportunities for logo placement:

  • T-shirt for all Plungers (1,300)
  • TV and/or radio commercials
  • Incentive items - underwrite the cost of the incentive items or provide additional incentives
  • Goody bag items. All Plungers receive a bag containing various products and discount certificates
  • Underwrite the cost of the Penguin Plunge hats or towels (1,300 each)
  • Point of Purchase marketing. Display a Penguin Plunge donation box in your business to increase awareness and raise funds
  • Multi-year partnership commitment